News Summary | Establishment of the Exhibition Industry
Think Tank

A brainstorming session on the establishment of a think tank for the exhibition industry was held with the presence of Sadeef Beikzadeh, CEO of the Islamic Republic of Iran International Exhibitions Company, along with various industry stakeholders and exhibition associations.

During the session, Beikzadeh emphasized the importance of adopting a scientific approach and collective wisdom to address the challenges and opportunities facing the industry, considering the think tank a vital step in strengthening both theoretical and practical foundations of the exhibition sector.

Representatives of the associations also expressed their support for the initiative and highlighted the importance of specialized and professional efforts in this field.

Key focus areas of the think tank include policy consultation, trend analysis, human resource empowerment, development of exhibition diplomacy, and drafting strategic documents